Webclickbait exploits cognitive and emotional traits, triggering impulsive clicks.

Headlines with clarifications like who else.

Situational factors, like mood and setting, can amplify a person's susceptibility.

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Weba skilled headline writer is able to take even the most mundane news story and craft a headline that captures the reader's attention and interest so the reader will click on it.

Webfirst, let‘s cut to the chase:

Yes, clickbait headlines do drive more traffic than traditional ones.

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